Search Engine Optimisation is the method of marketing online that has taken the world by storm. However having to imply this technique is no easy task. Wellington SEO agency having entrusted by many businesses holds a high responsibility of bettering the company’s name online and has never failed to deliver. This victorious run is by the efforts of many things but one important one is the content that the agency delivers. Making good and relevant content is one thing but how should this content be delivered to users and potential customers in a way that they will want to purchase the businesses product of service? There are many ways this could be done.
Videos- Going away from just your normal article or blogs a video is a good way to deliver information in an entertaining way. Why do you think a lot more people prefer watching movies rather than reading books? The statistics speaks for themselves ladies and gentlemen. This is because moving images accompanied by a good voice over or music often grabs the attention of customers a lot longer than a wall of text.
Slideshows- This is also another alternative as slideshows require user participation. They have to constantly click to the next slide to find out more. This could increase the dwell time of users. Slideshows are also more direct and straightforward. This means that users don’t have to go through reading too much just to get the little information that they need. The incorporation of images and GIFs in the slideshow could also make it more interesting for the potential customers.
Blogs- The more traditional way of creating content for SEO. However it is overly used for a reason. Blogs give very information heavy website a hint of personality. It breaks writers out from the box of rules they have as you can almost write about anything as long as you stay relevant to your product or service. It allows for content to have a more creative front and breaks the mundane of the website.
In conclusion, content is an important point to SEO to achieve its objectives. The medium of which good content is delivered could be a factor in the success that delivery. …